Curriculum
- 17 Sections
- 16 Lessons
- 10 Weeks
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- Module 11
- Module 21
- Module 31
- Module 41
- Module 51
- Module 61
- Module 71
- Module 81
- Module 91
- Module 101
- Module 111
- Module 121
- Module 131
- Module 141
- Module 151
- Module 161
- Module 171
Requirements
- Designing an introduction to digital marketing for a training course requires a firm understanding of the key elements and concepts related to digital marketing. The aim of such an introduction should be to provide participants with an overview of digital marketing, including its definition, history, importance, and the various activities suitable for promoting brands in the digital space. The course should cover topics such as: What is Digital Marketing? The history of digital marketing; trends and opportunities in the current market; research methods used in digital marketing; how to create successful campaigns; web analytics; search engine optimization (SEO); content optimization; social media strategy and applications; online advertising/pay-per-click (PPC) campaigns; email campaigns and other promotional techniques. Finally, it should explain how data can be collected used to measure success. This introductory course should also include relevant case studies that demonstrate how different companies have leveraged the power of digital marketing successfully. Participants should leave the course with a fundamental knowledge of how they can use digital strategies to help position their business for success on the global stage.
Features
- This course will provide students with an in-depth understanding of digital marketing principles and strategies, enabling them to develop a comprehensive campaign and marketing plan.