Social Media Marketing

Introduction to the course Social Media Marketing is an exciting and expanding field that has become a vital component of any successful business plan. This course provides an in-depth look at the principles and practices of effective social media marketing. You will learn to identify key audiences, craft powerful messages, create engaging content and measure the impact of your campaigns. Through lectures, case studies, workshops and guest speakers, you will gain the knowledge necessary to grow your brand’s presence on social media while driving conversions. You’ll also learn how to use platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn to reach potential customers across multiple channels. Finally, you’ll leave this course with valuable insights into how to integrate your digital marketing strategy with traditional marketing methods for maximum results. Objectives

1. To give participants an overview of the fundamentals of Social Media Marketing and its implementation.
2. To explain the importance of a comprehensive social media strategy for businesses and organizations.
3. To explore the most popular social media platforms and their associated metrics & analytics tools.
4. To provide hands-on experience in creating effective content for different social media channels, as well as optimizing campaigns.
5. To demonstrate how to leverage influencer marketing on social media platforms to reach specific target audiences and objectives.
6. To identify key paid advertising techniques through popular social networks, such as Facebook Ads, Twitter Ads, YouTube Ads, etc., and how to create successful ad campaigns within each platform’s unique framework & requirements.
7. To develop a set of best practices for managing customer complaints or disputes on social media networks in a timely & professional manner that minimizes negative publicity or reputational damage to organizations or brands alike