Strategic Management

This course provides an overview of the basic elements and principles of strategic management. It explores how organizations develop effective strategies to achieve their goals and objectives, analysing a wide range of strategic tools and frameworks to assess the current environment, competitors, and industry structure. The result will be an understanding of how to develop competitive advantage over rival firms in order to maximize long-term profitability.

Learning Outcomes/Objectives:

After taking this course, students should be able to:

• Analyse the external environment using SWOT analysis.
• Develop effective strategies by using a variety of tools and frameworks such as the Ansoff matrix.
• Assess competitor strategies.
• Create value through cost leadership or differentiation.
• Evaluate corporate performance from both financial and non-financial perspectives.
• Demonstrate an understanding of the role of strategy in creating sustained competitive advantage.