Digital Marketing Strategy & Management

Welcome to Digital Marketing Strategy & Management training course! This course will help you understand the key principles of digital marketing and develop a comprehensive strategy for your organization. By the end of this course, you will be able to create, optimize, and manage online marketing campaigns that target the right customers with powerful metrics. You will also learn how to use analytics data to measure and adjust performance in order to deliver better results. So, whether you are just getting started or brushing up on your existing skills, this course is sure to give you the tools and information that you need. Get ready to take your digital marketing efforts up a notch!

Objectives

Objectives of Digital Marketing Strategy & Management Training Course: 

1. Provide participants with an understanding of the fundamentals of digital marketing and how it affects businesses today. 
2. Demonstrate how to research, plan, and execute strategic digital campaigns across channels such as SEO, email, PPC and social media.
3. Teach participants about modern tools for analysing website analytics, conversion rate optimization and content management systems. 
4. Equip participants with the skills needed to write effective digital ads that appeal to target audiences across platforms and devices. 
5. Introduce concepts related to influencer marketing, customer segmentation and data-driven decision making in the digital space.
6. Showcase best practices for creating a culture of experimentation through testing strategies for optimizing performance metrics such as cost-per-acquisition (CPA), return on ad spend (ROAS), and clickthrough rates (CTR).