Personal branding for women

Introduction
This training course will equip women with the skills and knowledge necessary to
develop and maintain a successful personal brand. By the end of this course,
participants will understand the importance of creating a personal brand, learn practical
ways to cultivate their personal image, create strategies for managing public
perception, leverage social media for maximum visibility and messaging, use storytelling
techniques to create an authentic narrative about themselves, and identify effective
opportunities to refine their personal brand. Participants will draw on various forms of
self-expression such as writing, podcasting, video creation and more in order to create
content that best reflects their values and goals.

Objectives

1. Understand the definition of personal branding and why it is important for women.
2. Learn how to create and curate a strong online presence that enhances one's
   personal brand.
3. Develop strategies to build authority in one's industry or niche using personal
   branding tactics.
4. Identify actionable techniques to create a memorable personal brand story and
   message.
5. Master key tools, such as LinkedIn and content marketing, to actively promote one's
   brand online.
6. Create a plan of attack to utilize various digital platforms, from Twitter and
   Instagram to podcasts, for maximum impact on one's personal brand’s success.
7. Explore methods of networking with like-minded individuals in order to further
   bolster one's credibility and visibility within an industry or professional circle