You will learn about how to analyse and use data, assess customer needs, and identify potential markets for selling or trading your data. You will also explore a variety of methods for valuing data and discover techniques for leveraging current market conditions.

By the end of this course, you will be able to create effective monetization strategies that best suit your business goals. So, let us get started!

Objectives

1. Develop an understanding of the fundamentals of data monetization strategies. 2. Examine different methods for commercializing data assets.

3. Evaluate the effectiveness of approaches such as subscription models and advertising-based revenue models.

4. Utilize upgraded tools for analysing performance indicators such as ROI and customer lifetime value.

5. Design a customized data monetization strategy for their own organization or clients’ businesses that maximizes returns on investment and growth in customer base over time.

6. Explore various synergies across data analytics, operations, and marketing to develop optimal monetization plan

Course Currilcum

Module 1: Introduction to Data Monetization Strategies
- Module 1: Introduction to Data Monetization Strategies 00:00:00
Module 2: Data Collection & Evaluation for Monetization Strategies
- Module 2: Data Collection & Evaluation for Monetization Strategies 00:00:00
Modul 3: Marketing
- Modul 3: Marketing 00:00:00
Module 4: Developing Effective Monetization Strategies with Data Analysis
- Module 4: Developing Effective Monetization Strategies with Data Analysis 00:00:00

Course Instructors

CKC Institute

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