Artificial Intelligence & Personalization Marketing

 Artificial Intelligence & Personalization Marketing training course is designed to help marketers and organizations develop the skills to create campaigns that are tailored specifically to each customer. 

This course will cover the fundamentals of Artificial Intelligence (AI) and Machine Learning in marketing, as well as how to use AI algorithms and tools to personalize content, targeting and messaging for maximum impact. 

We will explore how AI can be used in digital marketing, email campaigns, customer segmentation, predictive analytics and more. 

The course also provides hands-on experience with popular AI tools such as Google’s Dialog flow, IBM Watson Studio and SAP Leonardo ML. By the end of this training, students will understand how AI can provide insights into customer behaviour and develop smart automation solutions for cost effective campaigns that deliver better results.

Objectives 

1. To understand the fundamentals and theory of artificial intelligence (AI) and its applications in marketing. 
2. To understand personalization marketing and how it is applied to increase customer engagement.
3. To gain an understanding of machine learning algorithms used to optimize relevancy and accuracy in decision-making processes. 
4. To learn the latest tools available for automated data collection, analysis, and visualization in AI & personalization marketing efforts.
5. To learn strategies for developing personalized content that resonates with customers through AI & personalization marketing tactics. 
6. To explore best practices in A/B testing, usability studies, and experimentation needed to build efficiencies into AI & personalization campaigns. 
7. To review case studies demonstrating successful implementation of AI & personalization marketing techniques by leading companies across industries.